Learn 3 Qualities Of A Successful Social Media Channel

There are hundreds of social media platforms – some of which have become household names and have even established their language while most people don’t even know that others exist. It’s important to have a content marketing plan in place before you start. So what are the qualities that makes one so popular while others fail to achieve their networking potential?

Three common attributes of the top social media platforms include:

1. Fulfilling A Need

For a social channel to become successful and to maintain it’s popularity, it must fulfill a need within society. The basis of any platform should be to enable people to communicate with one another, connect people who have similar needs or interests and have impressive networking capabilities.

Of course, the most prominent social networks like Facebook, Twitter, and Instagram fulfill all of these needs. However, it doesn’t mean that some of the smaller, lesser-known forums are any less successful. Those that satisfy the requirements of a niche market like community sites or those that address a specific interest are just as successful in fulfilling their function even if they don’t attract the same numbers.

2. Self Expression

Freedom of speech has long been a right in a democratic society, but until social media arrived, few people had the mechanism where they could express their opinions, views, and thoughts to a wide audience. Social media platforms that allow self-expression are far more popular than those that limit or restrict the ability to share ideas. Of course, some limitations must apply to prevent hate speech, human or constitutional rights violations or promoting illegal activities.

The rant and rave factor also plays an important role here. Social media has become the primary means for comments, complaints, and compliments. This not only gives users the ability to vent their rage or sing their praises but allows them to feel that their opinion in the form of a review matters in the grander scheme of things. Businesses can also use it as an analyses tool to assess what it is that they are doing that is and is not working.

3. Sharing

A problem shared is a problem halved and a particular moment shared becomes a more significant topic. The ability to share precious moments, pictures and videos of events is essential to the success of social media platforms. Video call and live streaming up the popularity quotient of a specific social platform even more.

But sharing isn’t just about the personal information – it is the best way to recommend, refer and advocate. Sharing and re-sharing posts and other types of media lie at the heart of viral marketing campaigns. It takes the oldest form of marketing (word of mouth) and promotes it to an entirely new level.

When choosing the most appropriate social media outlets for business, it is not just important that it has these qualities but that it relates to a specific market demographic as well and you understand how to leverage social marketing. It is always best to select the social media channel(s) according to individual requirements rather than just success or popularity.  This will assure you manage your campaigns effectively.

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