What’s Social Media Good For?
Ever wondered what’s the point of social media and if it’d really work for your business? You’re not alone and it’s a big mistake many local business owners make! It can, does and will, when done correctly.
Simply put, it’s an affordable means, to directly interact with your target audience, whom, amongst other reasons, are actively using social apps to search for products and services just like yours. If you’re not present, but your competitors are, guess where those buyers are spending their money?
We offer a range of social media management services for local businesses. Click, Contact us, to discuss how we’re able to help you and free you up to focus on those things you’d rather be doing!
- Best Definition of Social Media
- Examples of Social Media
- How Social Media Is Used
- Different Kinds of Social Media
- Advantages of Different Social Media Apps
Social media, in simple words, is an online environment in which users, with a shared interest, can form a community to interact and engage. Granted, that’s a bit soleless. The key point, the lifeblood of the platform(s) is user-created content which encourages interaction.
Sites like Twitter, Facebook, Instagram and Pinterest are the most recognised nowadays. Expanding this, it’s generally agreed within the marketing field, that the following are the most common types:
- business networks
- collaborative projects
- enterprise social networks
- photo sharing
- products/services review
- social bookmarking
- social networks
- video sharing
As a B2B or B2C local business or business owner, it’s imperative to recognise the benefit your business can derive from actively participating in the most appropriate social media platform. People are using social media and which one or ones your target audience frequents. Once you’ve identified or verified this, get active, raise your profile.
Consumers use it to find business, products, and services.
One of the most significant ways that consumers use social media is to find businesses, products, or even services. Consumers are getting more and more accustomed to finding various companies, products, and services via this route because they are actively seeking different things that they might have never heard about through traditional advertising or even word of mouth.
Many consumers also treat their social media pages as a platform to demonstrate their appreciation for products or services. One reason why social media has become such a potent tool for businesses given they can generate brand enthusiasts, who effectively market for them.
Take away – people are searching for products and services beyond traditional search engines like Google et al.
Large businesses have recognised and are actively embracing the power of social media for their marketing efforts. There are many ways businesses can actively utilise their social media platforms as a means to market their business. They do so by:
- running ads on the various platforms
- running contests to get their customers and prospective customers more involved with their brand
- posting valuable and useful content
In addition to these social media apps being useful marketing tools, social media has also become an effective customer relationship management platform. Given the nature of social media and the Internet in general, it allows businesses to directly communicate with their customer with little to no delay or interference. An added benefit, from an operational perspective, it is more affordable and doesn’t cost as much to deploy as a telephone customer service operation.
As noted earlier, there are many different platforms offered online. Some of the most popular are Facebook, Twitter, Pinterest, Instagram, and Tumblr. All of these social media platforms have their niche audience.
- Facebook is typically geared to those looking to share more personal information and stories about their lives to people they know.
- Twitter is more to express yourself to various followers, with shorter content.
- Instagram is a social media designed to allow you to share your life in photos.
- Pinterest is a social media platform designed to allow you to share things you may find interesting and is also more visual.
Overall, social media is a series of platforms designed to facilitate active discussion, cross-communication, and more. For businesses, it presents an inexpensive opportunity to get in front of and directly interact with your target market. Given so many people are actively interested in and participating in social media, it offers an excellent opportunity to be able to maximise your marketing potential and achieve better overall results.
If you’d like to address matters and take a more pro-active position, securing both financial and reputational benefits for your company, Contact Us today to discuss our social media management services.